The Whole Language Or Phonics Approach

The Whole Language Or Phonics Approach Critically analyse and discuss the benefits and shortcomings in teaching reading through a phonics approach in comparison to a whole language methodology. What are your views about each approach? Support your arguments with references from related literature. Teaching students to read is a vital educational aim. Reading gives opportunities and opens up new worlds. Learning to read, will enable students gain new knowledge, enjoy texts, and do everyday life things. The phonics and the whole language approaches are two main methods to reading, a debate that still rages among educators, parents, and experts. Which approach to teaching reading works best? Whole language approach Teachers using the whole language approach are expected to provide rich environment texts for students combined with speaking, listening, reading and writing. This approach emphasise the meaning of texts over the sounds of letter and phonics instruction. Krammer and Holland found out that the whole language approach is considered a top down approach meaning the reader use his prior knowledge to interpret and construct his personal meaning of the text he is reading. In my opinion I think that this approach provides a better understanding of the text and a more interesting and creative approach to reading but it may come at the expense of accuracy and correctness. Phonics approach The phonics approach has five key elements to teaching. These are: Learning the letter sounds Learning letter formation Blending Identifying sounds in words Spelling the tricky words (Jolly Phonics: Lloyd, S.) Kelly believes that good phonic skills will help students become better readers. It provides a secure grasp of the essential sound and spelling patterns that words are composed of. There are 44 key phonemes in the English language. Some of these are single alphabet sounds such as s-a-t-p-i-n, but others may be combinations of letters like sh, ck or ie. (Kelly, 2009) Now, I will discuss the benefits and drawbacks in teaching reading through a phonics approach in comparison to a whole language methodology. Benefits in teaching reading through a phonics approach Using the phonics approach to reading helps the reader to build better the pronunciation and word recognition (Krammer and Holland). When an individual starts to pronounce words correctly, it also starts to build confidence to speak up more often (English for Life, 2008). Improved decoding success creates a secure reader. Facility and ease in identifying polysyllabic words, and in inferring their meanings from a knowledge of prefixes, suffixes, and roots, help students with comprehension (Chall, J. Popp, H.). Teaching phonics can help students develop the skills to read smoothly and accurately. When faced with a new word, a student will have an arsenal of tools with which to puzzle it out and call it by namerecognizing familiar letter combinations and accessing their recollection of similar words. Students who are secure in their ability to figure out unfamiliar words are more eager to read new and longer texts. (Matthews, 2010) Readers cannot rely only on the use of context and picture clues. Wiley Blevins stated that students need to have a repertoire of strategies to draw on to become skilled, fluent readers. Phonics approach helps with the spelling far more than the memorisation and guess work of the whole language approach (Krammer and Holland). A person will be able to pronounce and spell correctly when he hears words. For this reason, phonics will help him improve his reading and writing skills (English for Life, 2008). Drawbacks in teaching reading through a phonics approach Although the phonics approach might work for some students, it may not work equally well for others. This is due to diverse individual learning abilities. For example: Students with hearing challenges may find it difficult to connect sounds and letter groups. Students with dyslexia often reverse groups of letters, causing confusion with phonetic learning. Besides that, some children learn to read more easily using other methods. For instance, the whole language approach teaches children to recognise entire words, rather than individual sounds (Enne, V.). I agree with Krammer and Holland that when it comes to reading using the phonics approach a child may have difficulty understanding the full meaning of a text, due to the constant breaking down of words into parts. This will also bring boredom; children would not be able to enjoy the text contrary to the whole language approach. Fleury declares that phonics does not connect the children with literature, as the whole language approach does. The connection to literature helps to make reading more interesting. It is true that phonics helps children to sound out many different words but there are other words that do not follow simple phonetic rules. These words, called outlaw words, will still need to be memorised. Nearly 50 percent of all English words are outlaw words. (Available from: http://www.ehow.com/list_6856037_drawbacks-teaching-phonics_.html) Should you categorise students and push one teaching method? In my opinion I think that I balanced approach should be used in teaching reading. The National Reading Panel determined that phonics instruction is only one part of a complete reading program for beginning readers. Effective beginning reading programs should also emphasize reading fluency, vocabulary development, and text comprehension. (Available from: www.univo.edu.sv:8081/tesis/019961/019961_Cap2.pdf) In 1996, Honig, stated that a balanced approach is needed to teach reading. He described it as an approach that combines the language and literature-rich activities associated with whole language activities aimed at enhancing meaning, understanding, and the love of language with explicit teaching skills as needed to develop fluency associated with proficient readers. In the article Curriculum: Whole Language and Phonics: Can They Work Together? written by Cromwell, S. (1997) says that Supporters of the whole language approach think childrens literature, writing activities, and communication activities can be used across the curriculum to teach reading; backers of phonics instruction insist that a direct, sequential mode of teaching enables students to master reading in an organised way. There is an ongoing debate on which is the best way to teach a child how to read. Phonics helps children to pronounce better and recognise the words. It helps them far more than memory and guess work used in the whole language approach. Formulas learned in phonics can be applied repeatedly. On the other hand, using the whole language approach helps children to understand better different types of texts. It is much more interesting and creative to reading rather than the phonics approach. Whole language approach emphasises on meaning and comprehension. Children memorise large numbers of sight words and learn to read by reading. I do not have enough experience but I can speak from my 3 years of teaching practice. I believe that both approaches must be used hence using a balanced reading approach. Most children learn through an amalgamation of skills. Each method offers different strategies. One has to remove the idea of one size fits all and keep in mind that every child is different. There is no one best method to teach children. Educationworld.com says that Many combinations and permutations are necessary to provide an optimal learning environment for an entire class of readers A teacher must be careful when teaching reading keeping in mind the different abilities of his students and focusing on literature and fun. After all, it is the teacher who makes the difference in the learning process. I believe that a teacher should provide time to read to his students often, choral read with them and also give them time to read both alone and in pairs. I remember that when I used to teach phonics through word games, to year 2 students, it used to work. Students where learning by having fun. Spending only a brief time each day on phonics and doing no more than one worksheet daily I eliminated boredom. It is important to try other reading approaches for students who are not able to learn phonics easily. Through research, I found out that recorded books or story writing might help. I make it a point that in my classroom I have a library. Unfortunately I have been in some schools where school libraries are not available. Students who have social problems how can they be exposed to literacy? It is highly important to expose children to books. It is important to have books in classroom so that students can browse, read and discuss them. Krammer and Holland state that when using a balanced reading approach, a teacher should provide as much structure as possible and some step-by-step skill work, especially for analytic students, while emphasising literature and fun. Also, a teacher should provide sufficient tools for decoding words, using small amounts of direct instruction in phonics for auditory and analytic learners. Tape-recording phonics lessons will help students to work independently to improve their skills. Visual learners tend to benefit from the whole language approach while auditory learners rely more on phonics since they hear the sound of letters and identify words. A balanced reading approach will probably be most beneficial! Finally I conclude using a balanced approach to teach reading will probably be most beneficial. IAE (2003) discovered that both research and classroom practices support the use of a balanced approach in instruction. The motive for this is because reading depends on efficient word recognition and comprehension. I agree that therefore instruction should develop reading skills and strategies, as well as build on the learners knowledge through the use of authentic texts. (Bernhardt, 1991; Bernhardt, 2000; Hulstijn, 1991; Kamil, Mosenthal Pearson, 2000; Snow Burns Griffin, 1998)

Environmental factors affecting Nespresso in China Essay

The micro environment on the other hand comprises the industry and market.   Religion, education, ethnicity, education and language, age group, family, cross cultural differences. In 1978, the Chinese government introduced a birth control policy of one child per family. (Newsweek 2014) This in the long run will reduce both sales and labor availability for Companies especially foreign brands like nespresso. The business culture in china is based on strong family ties and cultural network. Guanxi is a Chinese business practice of favoring a family and close friends prior to doing business. This could be unfavorable to foreign businesses like nespresso and other western companies. LEGAL FACTORS. Foreign trade laws, land ownership laws, patent and trademark laws, piracy laws, lobbying laws. According to reports, foreign firms cannot and do not acquire land as all land remains the property of the Chinese government. However the lease system provides foreign firms and corporation access to land for about a period of 50years after which the lease can be renewed. There was a case of McDonalds in Beijing who were forced out of their property by the government during the contract period (China unique, 2013). This spells an unstable working environment for nespresso. ECONOMIC FACTORS Economic factors include, Unemployment rate, exchange rate, inflation, interest rate, consumer discretionary income, labor cost. Unemployment: According to the ministry of human resources and social security of the PRC, there has been a significant decrease in unemployment rate in China from 4. 10 in the last quarter of 2013 to 4 percent in the second quarter of 2013 (Trading economics, 2014). This will increase salaries and wages due to scarcity of labor as only few of the population are unemployed. Similarly, Chinas inflation rate as reported by National Bureau of Statistics of China was at 2. 50 percent in January 2014 (Bloomberg business week Jan. 2014). This has caused a reduction in unemployment and an increase in wages. This might mean an increase in sales for western brands like nespresso and luxurious brands. According to ban and company luxury goods purchases has slowed down by 7percent as Chinese shoppers now do their luxury shopping abroad (Ban and company 2013). This might not be too good for foreign companies in china but it shows how passionate Chinese are for luxury brands. Chinas GDP were recorded at 7. 7 percent (9. 4 trillion USD) in the fourth quarter of 2013. (Bloomberg business week Jan. 2014) The above information shows that China’s economic environment would promote and facilitate business activities. (Trading economies, 2014). Lower unemployment rate implies high purchasing power of customers. Inflation will affect nespresso because suppliers will demand more. High interest rate means high return on investment. The higher consumer’s discretionary income, the higher their purchasing power especially for premium products like the nespresso brand. POLITICAL FACTORS. Factors present in the political environment include Political Stability, government involvement, trade barriers (tariff and non-tariff) Political stability: The three decades of reform in china has led to both a political and social landscape. (China daily Feb 2014). China has a unique form of political risk which is a constant battle between the central government and local government over applicable laws. For Nespesso, this stability and a clear understanding of local law would guarantee a stable business environment in the long run. Government involvement: The purpose of this is to protect domestic firms. (Protectionism). Government may impose barriers (tariff and non-tariff) on imports or foreign investment in order to protect domestic industries and to reduce competition. Although china has continuously opened its market for foreign investors, it has also place restriction on some foreign businesses in certain industries. For instance the restriction on American producers of autos, beef and steel into its market. (Bloomberg news April 2013) TECHNOLOGY. Technology when applied to work makes it easier, quicker and sometimes more efficient. The level of technology. Technology is inputs that improves an organization’s output. Technological factors includes machinery, communication, internet penetration, transport and logistics, social infrastructure. Internet penetration and logistics. See question 2 THE MICRO ENVIRONMENT INDUSTRY ANALYSIS PORTER’S FIVE FORCES. Local suppliers include; Yunnan Zheng coffee co ltd, Baoshan Yatong coffee commercial co. ltd, Dehong Hogu coffee co ltd, Yunnan Changshengda investment co. ltd, Kunming Qianxi industry and trade co ltd, Acme Fate international ltd (Alibaba, 2014). This shows that the supplier power is low because there are so many suppliers in the industry. Power of buyers (customers): With over 14million people in shanghai and other major cities of china and the tea drinking tradition of the Chinese people, there tend to be a high buyer power amongst customers. Also, the quest for luxurious band amongst Chinese consumers tend to influence buying power Competitors: The level of competition in china is high not just for coffee consumption but also for other hot drinks. In terms of luxurious coffee key players include Starbucks, costa, McDonalds, 85 degrees, pacific coffee etc. research from Mintel has shown that there has been an increase in the number of cafes from 15,898 to 31,283 between 2007 and 2012. (China briefing, 2013). Threat of new entrants: With the existence of so many players in the coffee industry it can be concluded that there is high threat of new entrants because it may seem that coffee business in China is attractive. Analysts say there will be a continuous increase in the consumption of instant coffee. (Euro monitor international). Industry rivalry: Competition is intense in the coffee industry in china as key player continue to compete in different ways. According to reports, there is a continuous fight for market share, who has more coffee shops etc. As Starbucks plans to have 1500 stores in china, costa coffee has stated their intention to increase its number to 2500 by 2018. Nestle and Starbucks has been competing for dominance of china’s coffee market for the last decade. While nestle has focused on being a ubiquitous brand, Starbucks has targeted the upper middle class. (Context china) QUESTION TWO According to reports, China has 618million internet users. 80percent of this number are mobile internet users. (ZDnet, 2014). The outbreak of mobile internet users drove the number from 500million as at December 2013. With this number of internet users, a firm would have no problem carrying out online sales, advertising, or communicating with its customers. A report by adage confirms that Taoboa and Tmall, two of china’s largest e-commerce company broke their last year’s sales record via the internet. Therefore many firms are capitalizing on the power of the internet by doing series of online promotion. (Adage, 2013) Online retail sale according to Bloomberg, went up by 2percent last year (adage, 2013). The surging internet purchase indicates that Chinese consumers are moving away from bricks and mortar outlets for their shopping. Opportunities of online CRM and sales include; Wider reach. Using the internet, nespresso can keep up with a large number of its customers on a daily or weekly bases. Advertising. Nespresso can also use the internet to advertise its product to millions of customers at the same time. This could be cheaper to operate too. Segmenting purposes. The record of customers and their previous purchase can help nespresso in automatically segmenting it customers based on purchase history Feedback and adjustment. Customer feedbacks is very important as these information can be used in making services or products better. Despite the attractive and promising nature of using the internet, investors and firms should also consider the drawbacks of using the internet for sales and communication. The Chinese government recently just imposed a new law regarding e-Commerce in China. The law stipulates that real names registration of sellers on third party platforms, strict seven days return policy, and also online payment market place must safeguard user’s privacy. (Pac net services, 2014) Another report says the government is imposing a law where all consumer to consumer online trading would have to register for a business license and  also pay taxes (China daily, 2014) Legal system. There are different legal restriction and regulation from government and regulatory bodies. Payment environment: the cash payment culture of the Chinese creates difficulties for online shopping. International credit cards are not accepted in most online shops. There is unavailability of credit card payment in most transactional websites. The online payment system in china is still at an infant stage. Logistics network environment: there is a restriction on foreign investment of logistics companies. Limited choices of delivery therefore, much more time is spent on delivery (jitm, 2007). QUESTION THREE Despite the large number of internet users I personally would recommend that nespresso adopt another marketing strategy as it will be very harmful to assume that the nespresso club would work in the Chinese market. From careful observation of the forces at work in the Chinese market environment, I can say that there is high level of government protectionism and regulation on internet businesses (Ecommerce) that tends to favor Chinese owned firms and businesses. Report has it that not only were a lot of websites blocked in china, there were also a Chinese replacement. Sites blocked include Facebook, yahoo, google, twitter, YouTube etc. according to report, the British newspaper The Guardian along with The New York times and Bloomberg news has been blocked in china for over a year. Motives for this act remains unknown (Taipei Times, 2014). Nespresso’s use of the internet is limited as not so much can be achieved due to interference by the government therefore using the internet could hinder performance as there is too much interference from the government. Nespresso should adapt its marketing mix to overcome the current situation of internet insecurity so as to reduce reliance on the internet. Though the internet can be used to position the nespresso brand image in the minds of the consumers for sales, or advertising or customer relationship but it won’t be wise business decision to apply the nespresso club concept in China because the government can decide blacklist them just like the case of Facebook. Nespresso should create more awareness about its brand to the Chinese public especially the less educated ones explaining the difference between house coffee and the nespresso brand Lastly, since there is already a tea drinking tradition amongst the Chinese population, nespresso should consider a local adaptation which involves offering other kinds of hot drinks so as to have a variety of products for it ever growing tea drinking customers.

“London 1802” vs “Douglass” Essay Essay

Throughout the centuries, there have been an infinite amount of literary works written by a sea of authors that write a variety of genres. All of these works are precious in their own way, and even if their theme is similar to that of another, the author always ads a bit of his/her own flare in order to make said literary creation unique in some way. William Wordsworth’s â€Å"London 1802† and Paul Laurence Dunbar’s â€Å"Douglass†, although quite similar in form and sentence structure, do add their own flare through the use of specific details. Through the use of these devices, the speakers show their disgust for the evil deeds humans do and attempt to change them. Form is a very important aspect of literature. Both â€Å"London 1802† and â€Å"Douglass† are sonnets therefore hinting that the work will be very much a serious topic, which as the reader continues, is proven to be true. The rhyme scheme used in the first two quatrains is simila r in both sonnets. The last quatrain and couplet, however, are different in rhyme. In â€Å"Douglass†, the first quatrain is used to tell this person of the evil that is occurring in that time, and how even his wildest nightmares could never measure up to that is now being done whereas in the first quatrain written in â€Å"London 1802† is used to describe the place and what it is like at the time. In the second quatrain, the speaker believes as if he truly believes that the presence of this man to whom he writes could change the evil that is occurring. â€Å"Douglass† on the other hand, describes what the situation he is in is like. Although each speaker approaches this in a different manner, the ultimate goal of both is to shed light on the wrong doing of humans. Another device used by both speakers both similarly and differently is sentence structure. On both, the last six lines compose one sentence. This sentence in â€Å"Douglass† is used to ask for guidance and comfort from Fredrick Douglass however, this happens in the second sentence in the sonnet â€Å"London, 1802†. Dunbar’s purpose for making the last sentence about Douglass ability to â€Å"guide the shivering bark† ( Dunbar line 12) is to give the reader a sense of repulsion, like his own repulsion and therefore encouraging the reader to  change. The last sentence in Wordsworth’s poem, on the other hand, is used to praise John Milton. This leaves the reader with the impression that Milton was in fact a great man, and that we should strive in order to become more like the person. Even though they are written in different sentences, the fact that this is even mentioned at all suggests that man kind has become repulsive and although they are expressed in different manners, it is clear that the eventual goal of these speakers is to make the readers change. There are specific details used throughout both sonnets that, again, help to reveal the speaker’s ultimate purpose. First, the way the speakers begin both poems is completely different. Wordsworth commences in a tone of urgency and forcefulness by saying â€Å"Milton! thou shouldst be living at this hour:† (Wordsworth line 1). This makes the reader excited about reading the rest of the poem and also, adds interest to the work. Dunbar, however, takes a more meditative approach by saying â€Å"Ah, Douglass, we have fall‘n on evil days.† (Dunbar line 1). This, although not as exciting as the previous example, is also effective in grabbing attention because it leaves the reader wondering what it is that could be inspiring such deep thought while still, clearly stating his position. The speaker in this poem also says â€Å"Give us comfort through the lonely dark† (line 14). This line makes the reader believe that there is still hope in humanity. All we need is comforting from the wicked world and we can become better people. We have the qualities that make for decent citizens, we just no longer show them. Wordsworth, however, shows no sympathy nor hope for humanity. He states â€Å"Oh! Raise us up, return to us again; and give us manners, virtue, freedom, power† (Wordsworth line 8). This suggests that Wordsworth has lost all hope in humanity and believes that the qualities that make for decent people are lost. People need someone to show them the qualities that make for good people, they need to be shown. Although both speakers believe that humanity is cruel and abominable, the way they perceive the solution is obviously much different. With the devices used throughout both poems, it is apparent that society needs to change in order to become better. The way things are is absolutely horrendous and by no means is it suitable for living in. Although both poems express similar ideals, the state of mind of the speaker is clearly much different, and the way to go about fixing society is also much different. Because the devices and tone used throughout both poems was  different, it in turn made their works of literature truly a one-of-a-kind.

Janie and Contemporary Women in Zora Neale Hurston’s...

The character Janie in Zora Neale Hurston’s novel Their Eyes Were Watching God is portrayed as a woman who has a modern mindset that is much too advanced for her thinking. Janie does things that raise much controversy with the community and endures situations that would be deemed inhumane in today’s society. Examining the abuse, oppression and criticism Janie undergoes in Zora Neale Hurstons Their Eyes Were Watching God from both a contemporary womans viewpoint and an early twentieth century womans viewpoint reveals differences, as well as similarities in the way people respond to events. The response to abuse has metamorphosed drastically from Janie’s time to present day. During the days of the early 20th century in which the novel†¦show more content†¦She is forced to do things that she does not want to and is denied inclusion in activities that would make her happy. This oppression starts in her teenage years when Nanny forces Janie to get married because she is afraid for Janie’s well-being after she dies. Then the years she spends with Joe are years of oppression and self-denial. He forces her to tie up her hair because of his jealousy and insecurity, he denies her the opportunity to interact with the town, and he forces her to keep all of her thoughts to herself. Later after Joe dies she is finally free to do as she pleases, and Tea Cake happens to be the only person who can help her because without him she would still be oppressed by the judgmental eye of society. Janie did not get to experience many things a young lady today would experience. She was denied the opportunity to date and search for love and she was denied rights that all women should have. Janie is judged harshly by the women of Eatonville for pursuing her horizon and running away with Tea Cake. 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